INSIGHT : Nobody knows Burger King burgers are flame grilled.
STRATEGY : Show that fire is better!
IDEA : Hire convicted arsonists to grill our burgers.
INSIGHT : Millennials are more aware of social problems than previous generations and are a force for positive social change.
STRATEGY : Create a new product and campaign that makes a difference in the city.
IDEA : Products which use a fabric that absorbs air pollution (The Breath™)
THE NEXT STEP: Extend the Cure range to include clothes. Launch at the World Cup for worldwide reach. Aim to make a serious impact on global pollution levels.
With a technological breakthrough as big as this, why would Nike just keep it to themselves.
We want to allow all of Nike's competitors to have access to the fabric; a gift from Nike to the world.
INSIGHT : Everyone is sick of preachy vegans giving them lectures about how to eat.
STRATEGY : Make Bovril relevant again by giving them a voice on social media.
IDEA : Vegan Free And Proud.
then we launched our campaign.
It caused quite a stir.
we became bovril on twitter
and people loved it.
142K Impressions Over 2K responses 700 followers in just 5 days.
INSIGHT : Online dating hasn't been accepted as the norm by 35-65 year olds.
STRATEGY : Online dating has become the new 'mating ritual' for humans
IDEA : In comparison to other animals, this mating ritual is a lot easier!