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LIVE WORK

 

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BURGER KING

INSIGHT : Nobody knows Burger King burgers are flame grilled.

STRATEGY : Show that fire is better!

IDEA : Hire convicted arsonists to grill our burgers.

 

 
 
 
 
 
 
 
 
 
 
 

 
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NIKE

INSIGHT : Millennials are more aware of social problems than previous generations and are a force for positive social change.  

STRATEGY : Create a new product and campaign that makes a difference in the city. 

IDEA : Products which use a fabric that absorbs air pollution (The Breath™) 

 
 
 
 
 
 
 
 
 

THE NEXT STEP: Extend the Cure range to include clothes. Launch at the World Cup for worldwide reach. Aim to make a serious impact on global pollution levels.

 
 
 
 

With a technological breakthrough as big as this, why would Nike just keep it to themselves. 

We want to allow all of Nike's competitors to have access to the fabric; a gift from Nike to the world.

 
 

 

BOVRIL

INSIGHT : Everyone is sick of preachy vegans giving them lectures about how to eat. 

STRATEGY : Make Bovril relevant again by giving them a voice on social media.

IDEA : Vegan Free And Proud.

 
 
 
 
 

then we launched our campaign.

It caused quite a stir.

we became bovril on twitter

and people loved it.

 

THE RESULTS

142K Impressions      Over 2K responses       700 followers      in just 5 days. 

 
 
 
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MATCH

INSIGHT : Online dating hasn't been accepted as the norm by 35-65 year olds.

STRATEGY : Online dating has become the new 'mating ritual' for humans

IDEA : In comparison to other animals, this mating ritual is a lot easier! 

 
 
 
 

RADIO