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BURGER KING

INSIGHT : Nobody knows Burger King burgers are flame grilled.

STRATEGY : Show that fire is better!

IDEA : Hire convicted arsonists to grill our burgers.

 

 
 
 
 
 
 
 
 
 
 
 

 
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 WOMEN'S

 EQUALITY PARTY

 

INSIGHT : Gender equality is bang on trend but few young people have heard of the WEP

STRATEGY : Raise awareness for the WEP whilst calling for people to embrace gender equality

IDEA : Show people that equality starts at home, and that everyone is guilty of socialised sexism.

 
 
 

DIRECT MAIL: Making is easy for people to join the party in an engaging way. 

 

 
 
 

 
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NIKE

INSIGHT : Millennials are more aware of social problems than previous generations and are a force for positive social change.  

STRATEGY : Create a new product and campaign that makes a difference in the city. 

IDEA : Products which use a fabric that absorbs air pollution (The Breath™) 

 
 
 
 
 
 
 
 
 

THE NEXT STEP: Extend the Cure range to include clothes. Launch at the World Cup for worldwide reach. Aim to make a serious impact on global pollution levels.

 
 
 
 
 
 
 
 
 
 
 

 
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MATCH

INSIGHT : Online dating hasn't been accepted as the norm by 35-65 year olds.

STRATEGY : Online dating has become the new 'mating ritual' for humans

IDEA : In comparison to other animals, this mating ritual is a lot easier! 

 
 
 
 
 
 
 
 
 
 
 
 
 

 

BOVRIL

INSIGHT : Everyone is sick of preachy vegans giving them lectures about how to eat. 

STRATEGY : Make Bovril relevant again by giving them a voice on social media.

IDEA : Vegan Free And Proud.

 
 
 
 
 

LAUNCHING THE TWITTER ACCOUNT

People were already talking about the product and we gained 500 followers in the first three days. 

 
 

THE SOCIAL CAMPAIGN

We posted five tweets throughout the day with counter arguments to veganism. 

We were trending at number 5 and made it onto twitter moments. 

 
 

THE RESULTS

142K Impressions      Over 2K responses       700 followers      in just 5 days.