INSIGHT : Nobody knows Burger King burgers are flame grilled.
STRATEGY : Show that fire is better!
IDEA : Hire convicted arsonists to grill our burgers.
INSIGHT : Gender equality is bang on trend but few young people have heard of the WEP
STRATEGY : Raise awareness for the WEP whilst calling for people to embrace gender equality
IDEA : Show people that equality starts at home, and that everyone is guilty of socialised sexism.
DIRECT MAIL: Making is easy for people to join the party in an engaging way.
INSIGHT : Millennials are more aware of social problems than previous generations and are a force for positive social change.
STRATEGY : Create a new product and campaign that makes a difference in the city.
IDEA : Products which use a fabric that absorbs air pollution (The Breath™)
THE NEXT STEP: Extend the Cure range to include clothes. Launch at the World Cup for worldwide reach. Aim to make a serious impact on global pollution levels.
INSIGHT : Online dating hasn't been accepted as the norm by 35-65 year olds.
STRATEGY : Online dating has become the new 'mating ritual' for humans
IDEA : In comparison to other animals, this mating ritual is a lot easier!
INSIGHT : Everyone is sick of preachy vegans giving them lectures about how to eat.
STRATEGY : Make Bovril relevant again by giving them a voice on social media.
IDEA : Vegan Free And Proud.
LAUNCHING THE TWITTER ACCOUNT
People were already talking about the product and we gained 500 followers in the first three days.
THE SOCIAL CAMPAIGN
We posted five tweets throughout the day with counter arguments to veganism.
We were trending at number 5 and made it onto twitter moments.
142K Impressions Over 2K responses 700 followers in just 5 days.