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 WOMEN'S

 EQUALITY PARTY

 

INSIGHT : Gender equality is bang on trend but few young people have heard of the WEP

STRATEGY : Raise awareness for the WEP whilst calling for people to embrace gender equality

IDEA : Show people that equality starts at home, and that everyone is guilty of socialised sexism.

 
 
 

DIRECT MAIL: Making is easy for people to join the party in an engaging way.